Amplifying AAPI Voices & Communities
OUR PILLARS
Storytelling
Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.
Empowering
Innovative programs that inspire leaders across generations to forge new pathways in their sectors and industries.
Convening
Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.
UPCOMING EVENTS
OUR IMPACT
In 2025, we more than doubled the number of events hosted in 2024, reaching 15 million+ audiences across the U.S., to amplify AAPI voices & stories.
45+
Events and convenings held
2,000+
Live audiences served
100+
AAPI leaders & speakers featured
20,000,000+
Views of Serica video series & clips
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3 NY Emmy Nominations
1 NY Emmy Documentary Short Award
2 Anthem Awards Gold Winners
FROM OUR BLOG
The Road To Top Colleges: What Students Should be Doing Each Year of High School
Voices Rising
7/17/2026
Shan Rizwan is Capturing the Soundtrack of a New Generation
Check out this article on Serica’s new Substack, Between the Threads! By: Julia Cai It’s a big year for Asian American and Pacific Islander (AAPI) creators. As social media, especially short-form video, continues to eclipse traditional media formats in popularity, the AAPI pioneers and creatives who helped shape these digital platforms are finally receiving their long-overdue recognition. Steve Chen, co-founder and former CTO of YouTube Earlier this year, the Serica Initiative honored Steve...
Voices Rising
7/15/2026
JULY CINGS SPOTLIGHT: Rosa Zhang!
CINGS (China Institute x Next Gen Serica) is our joint next-generation leadership community with the China Institute, a global network of young professionals who are committed to building people-to-people relations between the United States and China. Each month, we sit down with one of 120+ CINGS members to learn more about the young leaders shaping the future of cross-border social & environmental impact. Keep reading to learn about our featured guest, Qi Rosa Zhang! This interview was...
"Congratulations on such a triumphant gala event! I was deeply moved by the program and inspired by the important work that you and the Serica Initiative are doing for the AAPI community."
"As a fourth-generation Japanese American, hearing Kathy Hirata Chin speak about her work to preserve and share our community’s stories was especially meaningful. I’m so appreciative of the Serica Initiative’s efforts to elevate Asian American voices."
“I was so inspired by Anla's opening speech and the remarks from all the honorees, especially Sheryl, Loida, and Anita. Empowering women and girls is a passion of mine as well, and I’m so discouraged by the persistent gender gap. The Serica Initiative is doing great work!
"Thanks to Serica for making AAPI stories and voices heard. It's powerful, but it takes being brave and doing the work!”
"In the current environment, we need more organizations like Serica to unite Asians against discrimination and spread the truth against fake news and false allegations. I really admire your energy and dedication."
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Serica 2026 impact
Check out Serica's newest reel about our programs and impact in the community - and follow us on socials!
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