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Our Mission

The Serica Initiative advances the impact of the Asian diaspora in America through storytelling, empowering, and convening.

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OUR IMPACT

See our 2025-26 Impact Report -->

IMPACT REPORT

Invest in AAPI Voices

3 NY Emmy Nominations

1 NY Emmy Documentary Short Award

2 Anthem Awards Gold Winners

Juju Chang, Qian Julie Wang, Jose Antonia Vargas, and Mira Jacob onstage speaking Voices Rising Asian Americans in the Arts

100+

AAPI leaders & speakers featured

Banner for our Belonging Series highlighting the 5 episodes produced around different Asian American stories

20,000,000+

Views of Serica video series & clips

Asian American Stories.
Developing Leaders.
Collective Power.

Serica turns visibility into impact through award-winning storytelling, leadership development, and cross-sector convenings that strengthen AAPI representation, belonging, and influence.

Honoree Stella Li of BYD accepting her 2023 AAPI Women's Gala Trailblazer Award from Yanglan and Anla Cheng

45+

Events and convenings held

Serica Voices Rising in Motion Audience members talking and chatting

2,000+

Live audiences served

OUR PILLARS

Pooja Reddy performing stand up comedy at our Voices Rising Asian Americans in the Arts showcase

Storytelling

Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.

Andrea Louie interviewing Katelyn Li of JP Morgan about leadership and mentorship

Empowering

Innovative programs that inspire leaders across generations to forge new pathways in their sectors and industries.

CEO Dinner members coming together in a photo after a meal and lengthy discussion

Convening

Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.

FROM OUR BLOG

Voices Rising Seattle Release

Fundraiser

AAPI chefs, writers & artists dish on the future of Asian American cuisine in Seattle.

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Voices Rising

11/6/2026

Making Our Mark on the Future of AI: Highlights from Serica's 2026 AAPI Trailblazers Conference

Evolving Narratives

All images credit: Nelson Lin On November 4, the Serica Initiative welcomed over 120 attendees and a dozen speakers for the 2026 AAPI Trailblazers Conference: Owning Our Stories in the Age of AI in NYC! Attendees represented over a dozen industries — including finance, tech, arts & culture, and more — and came together to explore a timely question: As artificial intelligence reshapes our world, how can AAPI communities help shape what comes next? Building Connections and Exploring Trustworthy...

Voices Rising

10/23/2026

October CINGS Spotlight: Shuang Liang, Philanthropist and Robot Enthusiast

Evolving Narratives

Investor, Operator, Arts and Culture Enthusiast Co-Chair, CINGS Programming Committee CINGS Member of 3 Years Where From: Guangzhou, China Where Now: Los Angeles, CA Favorite Local Restaurant: Too many: GZ & LA are both their nations’ food capitals! Currently Listening to/Reading: The Myth of Sisyphus by Albert Camus This interview was completed by Events Director & CINGS member Michelle Maiuri. SERICA: Tell us about your journey. What led you from Guangzhou to the U.S. and Robotics? I was...

"Congratulations on such a triumphant gala event! I was deeply moved by the program and inspired by the important work that you and the Serica Initiative are doing for the AAPI community."

Michelle Yun Mapplethorpe

Director & Chief Curator, Katonah Musuem

"As a fourth-generation Japanese American, hearing Kathy Hirata Chin speak about her work to preserve and share our community’s stories was especially meaningful. I’m so appreciative of the Serica Initiative’s efforts to elevate Asian American voices."

Anne Sjolander

Director, The Nature Conservancy

“I was so inspired by Anla's opening speech and the remarks from all the honorees, especially Sheryl, Loida, and Anita. Empowering women and girls is a passion of mine as well, and I’m so discouraged by the persistent gender gap. The Serica Initiative is doing great work!

Eva Fearn

Director, Development Communications, Global Markets, The Nature Conservancy

"Thanks to Serica for making AAPI stories and voices heard. It's powerful, but it takes being brave and doing the work!”

Nicole Lam

Elementary School Educator

"In the current environment, we need more organizations like Serica to unite Asians against discrimination and spread the truth against fake news and false allegations. I really admire your energy and dedication."

Mary Pan

Managing Director, Morgan Stanley Wealth Management

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FILM of the Month

Serica 2026 impact

Check out Serica's newest reel about our programs and impact in the community - and follow us on socials!

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00:32

Yue-Sai Kan | How TV Revolutionized China's Global Outlook?

📺 Want to know how TV helped spark a revolution? Join Yue-Sai Kan as she takes us behind the scenes of how the Chinese government used television to educate the world, inspiring a whole new outlook on global relations. 🌍✨ 🎥 Don’t miss out—watch the full webinar now through the link in our bio! 🤝 Help us reach our goal of $8,888 by the end of the year—Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers at www.givebutter.com/SericaGivingTuesday #YueSaiKan #WomenLeadership #TrailblazerSericaGalaAward #WomenEmpowerment #AsianAmericanLeaders #StrengthInVoices #DiversityAndInclusion #AAPIChangemakers #GivingTuesday #DonateToday #VideoClips

00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! 😷 Anita Bhatia dives deep into this topic in our At the Crossroads Webinar—because progress isn't just a buzzword; it's a collective effort.🌟 📽️ Don’t miss out—let’s achieve progress together! Watch the full webinar through the link in our bio. 🤝 Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange

00:50

Sheila Marcelo | Secrets to Success

Looking to strike the perfect balance between work and life? 🖐️ Sheila Marcelo shares her key to success: fostering a matriarchal culture that truly champions women's aspirations, along with a family that stands for equal opportunities. 💓 📽️ Don't miss out on this opportunity—let's make progress together! Catch the full webinar by clicking the link in our bio. 🤝 Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers! www.givebutter.com/SericaGivingTuesday #WorkLifeBalance #SheilaMarcelo #WomenEmpowerment #FamilySupport #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange

00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! 😷 Anita Bhatia dives deep into this topic in our At the Crossroads Webinar—because progress isn't just a buzzword; it's a collective effort.🌟 📽️ Don’t miss out—let’s achieve progress together! Watch the full webinar through the link in our bio. 🤝 Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange

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