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Amplifying AAPI Voices & Communities
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Our Mission

The Serica Initiative advances the impact of the Asian diaspora in America through storytelling, empowering, and convening.

OUR PILLARS

Pooja Reddy performing stand up comedy at our Voices Rising Asian Americans in the Arts showcase

Storytelling

Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.

Andrea Louie interviewing Katelyn Li of JP Morgan about leadership and mentorship

Empowering

Innovative programs that inspire  leaders across generations to forge new pathways in their sectors and industries.

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Convening

Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.

OUR IMPACT

In 2025, we more than doubled the number of events hosted in 2024, reaching 15 million+ audiences across the U.S., to amplify AAPI voices & stories.

Honoree Stella Li of BYD accepting her 2023 AAPI Women's Gala Trailblazer Award from Yanglan and Anla Cheng

45+

Events and convenings held

Serica Voices Rising in Motion Audience members talking and chatting

2,000+

Live audiences served

Juju Chang, Qian Julie Wang, Jose Antonia Vargas, and Mira Jacob onstage speaking Voices Rising Asian Americans in the Arts

100+

AAPI leaders & speakers featured

Banner for our Belonging Series highlighting the 5 episodes produced around different Asian American stories

20,000,000+

Views of Serica video series & clips

The Emmy statuette
Anthem Gold Awards Emblem for winning
Shooting Serica Star

See our 2025 Impact Report Here ----> 

3 NY Emmy Nominations

1 NY Emmy Documentary Short Award 

2 Anthem Awards Gold Winners

NEWS & EVENTS

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AAPI Women’s Gala 

Fundraiser

Location

Date

9th annual fundraiser raises awareness of powerful women leaders and trailblazers who are breaking stereotypes and making a deep impact in their communities

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Voices Rising

Thursday, 11.21.2024 | 6:00 PM - 9:00 PM PT

Title goes here Title goes here Title

Evolving Narratives

An evening of provocative performances, deep conversations, and culinary exploration that delves into the heart of Asian American food culture. This unique event blends the flavors of food, art, and community activism to challenge perspectives and celebrate Asian American heritage.

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Voices Rising

11.21.2024 |

Title goes here Title goes here Title

Evolving Narratives

An evening of provocative performances, deep conversations, and culinary exploration that delves into the heart of Asian American food culture. This unique event blends the flavors of food, art, and community activism to challenge perspectives and celebrate Asian American heritage.

Michelle Yun Mapplethorpe

"Congratulations on such a triumphant gala event! I was deeply moved by the program and inspired by the important work that you and the Serica Initiative are doing for the AAPI community."

Michelle Yun Mapplethorpe

Director & Chief Curator, Katonah Musuem

Anne Sjolander

"As a fourth-generation Japanese American, hearing Kathy Hirata Chin speak about her work to preserve and share our community’s stories was especially meaningful. I’m so appreciative of the Serica Initiative’s efforts to elevate Asian American voices."

Anne Sjolander

Director, The Nature Conservancy

Eva Fearn

“I was so inspired by Anla's opening speech and the remarks from all the honorees, especially Sheryl, Loida, and Anita. Empowering women and girls is a passion of mine as well, and I’m so discouraged by the persistent gender gap. The Serica Initiative is doing great work!

Eva Fearn

Director, Development Communications, Global Markets, The Nature Conservancy

Nicole Lam

"Thanks to Serica for making AAPI stories and voices heard. It's powerful, but it takes being brave and doing the work!”

Nicole Lam

Elementary School Educator

Mary Pan

"In the current environment, we need more organizations like Serica to unite Asians against discrimination and spread the truth against fake news and false allegations. I really admire your energy and dedication."

Mary Pan

Managing Director, Morgan Stanley Wealth Management

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FILM of the Month

Serica 2026 impact

Check out Serica's newest reel about our programs and impact in the community - and follow us on socials!

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Feeling inspired yet?

WATCH MORE 

Yue-Sai Kan | How TV Revolutionized China's Global Outlook?
00:32

Yue-Sai Kan | How TV Revolutionized China's Global Outlook?

📺 Want to know how TV helped spark a revolution? Join Yue-Sai Kan as she takes us behind the scenes of how the Chinese government used television to educate the world, inspiring a whole new outlook on global relations. 🌍✨ 🎥 Don’t miss out—watch the full webinar now through the link in our bio! 🤝 Help us reach our goal of $8,888 by the end of the year—Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers at www.givebutter.com/SericaGivingTuesday #YueSaiKan #WomenLeadership #TrailblazerSericaGalaAward #WomenEmpowerment #AsianAmericanLeaders #StrengthInVoices #DiversityAndInclusion #AAPIChangemakers #GivingTuesday #DonateToday #VideoClips
Anita Bhatia | Can Women Bounce Back After the Pandemic?
00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! 😷 Anita Bhatia dives deep into this topic in our At the Crossroads Webinar—because progress isn't just a buzzword; it's a collective effort.🌟 📽️ Don’t miss out—let’s achieve progress together! Watch the full webinar through the link in our bio. 🤝 Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange
Sheila Marcelo | Secrets to Success
00:50

Sheila Marcelo | Secrets to Success

Looking to strike the perfect balance between work and life? 🖐️ Sheila Marcelo shares her key to success: fostering a matriarchal culture that truly champions women's aspirations, along with a family that stands for equal opportunities. 💓 📽️ Don't miss out on this opportunity—let's make progress together! Catch the full webinar by clicking the link in our bio. 🤝 Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers! www.givebutter.com/SericaGivingTuesday #WorkLifeBalance #SheilaMarcelo #WomenEmpowerment #FamilySupport #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange
Anita Bhatia | Can Women Bounce Back After the Pandemic?
00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! 😷 Anita Bhatia dives deep into this topic in our At the Crossroads Webinar—because progress isn't just a buzzword; it's a collective effort.🌟 📽️ Don’t miss out—let’s achieve progress together! Watch the full webinar through the link in our bio. 🤝 Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange

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Volunteer

Join us with outreach or event support where your energy and skills can help bring our programs to life. From assisting at galas to supporting community events like Voices Rising, your hands-on involvement makes a difference.

Donate

Your financial support helps us amplify AAPI voices and expand our reach. Together, we can ensure these stories inspire, educate, and empower across the nation.

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Partner

Let’s create something extraordinary together. By partnering with The Serica Initiative, you can help us foster unique programming content or expand our outreach to new audiences. Collaborate with us to build bridges and drive meaningful conversations that inspire change.

Voices Rising Seattle community

Get Involved & Make an Impact

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