OUR PILLARS

Storytelling
Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.

Empowering
Innovative programs that inspire leaders across generations to forge new pathways in their sectors and industries.

Convening
Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.
UPCOMING EVENTS
OUR IMPACT
In 2025, we more than doubled the number of events hosted in 2024, reaching 15 million+ audiences across the U.S., to amplify AAPI voices & stories.

45+
Events and convenings held

2,000+
Live audiences served

100+
AAPI leaders & speakers featured

20,000,000+
Views of Serica video series & clips


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3 NY Emmy Nominations
1 NY Emmy Documentary Short Award
2 Anthem Awards Gold Winners
FROM OUR BLOG

Voices Rising
8/4/2026
How Cooking with Ye Ye is Carrying Chinese Home Cooking Forward
On a back burner, a translucent pot of golden chicken broth quietly perfumes the room. Ye Yeâs mise en place is every Chinese home cookâs dream: julienned ginger, freshly minced shrimp paste, and sliced scallions neatly arranged in colorfully patterned bowls. (We later learn theyâre part of her massive collection of âlongevity bowls,â ceramic dishes traditionally gifted at funerals, which Ye Ye brings home from China after every visit.) Interior of Cooking with Ye Ye's studio in Clinton Hill,...

Voices Rising
7/17/2026
Shan Rizwan is Capturing the Soundtrack of a New Generation
Check out this article on Sericaâs new Substack, Between the Threads! By: Julia Cai Itâs a big year for Asian American and Pacific Islander (AAPI) creators. As social media, especially short-form video, continues to eclipse traditional media formats in popularity, the AAPI pioneers and creatives who helped shape these digital platforms are finally receiving their long-overdue recognition. Steve Chen, co-founder and former CTO of YouTube Earlier this year, the Serica Initiative honored Steve...

"Congratulations on such a triumphant gala event! I was deeply moved by the program and inspired by the important work that you and the Serica Initiative are doing for the AAPI community."

"As a fourth-generation Japanese American, hearing Kathy Hirata Chin speak about her work to preserve and share our communityâs stories was especially meaningful. Iâm so appreciative of the Serica Initiativeâs efforts to elevate Asian American voices."

âI was so inspired by Anla's opening speech and the remarks from all the honorees, especially Sheryl, Loida, and Anita. Empowering women and girls is a passion of mine as well, and Iâm so discouraged by the persistent gender gap. The Serica Initiative is doing great work!

"Thanks to Serica for making AAPI stories and voices heard. It's powerful, but it takes being brave and doing the work!â

"In the current environment, we need more organizations like Serica to unite Asians against discrimination and spread the truth against fake news and false allegations. I really admire your energy and dedication."
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