Amplifying AAPI Voices & Communities
OUR PILLARS
Storytelling
Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.
Empowering
Innovative programs that inspire leaders across generations to forge new pathways in their sectors and industries.
Convening
Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.
OUR IMPACT
In 2025, we more than doubled the number of events hosted in 2024, reaching 15 million+ audiences across the U.S., to amplify AAPI voices & stories.
45+
Events and convenings held
2,000+
Live audiences served
100+
AAPI leaders & speakers featured
20,000,000+
Views of Serica video series & clips
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3 NY Emmy Nominations
1 NY Emmy Documentary Short Award
2 Anthem Awards Gold Winners
NEWS & EVENTS
Voices Rising
7/13/2026
Asian Food Innovation Takes Center Stage at the Summer Fancy Food Show
Every summer, thousands of food buyers, retailers, chefs, distributors, and entrepreneurs descend on New York City for the Summer Fancy Food Show—the largest specialty food trade show in North America. This year's show was especially exciting for The Serica Initiative as we watched many Asian and Asian American founders showcase products that are expanding how consumers think about Asian flavors. From premium Sichuan pepper products and Mauritian-inspired samosas to Chinese potato balls,...
Voices Rising
7/7/2026
Building Stronger Communities, Broader Partnerships, and Greater Impact: Serica at the UCA Chinese American Convention
On June 29, The Serica Initiative joined more than 750 community leaders, nonprofit professionals, educators, entrepreneurs, elected officials, and young leaders from across North America at the UCA Chinese American Convention, hosted by United Chinese Americans (UCA) at Caesars Palace in Las Vegas. Celebrating both UCA's tenth anniversary and the 250th anniversary of the United States, this year's convention centered on the theme "Thriving Together: Shaping the Future of Chinese Americans,"...
"Congratulations on such a triumphant gala event! I was deeply moved by the program and inspired by the important work that you and the Serica Initiative are doing for the AAPI community."
"As a fourth-generation Japanese American, hearing Kathy Hirata Chin speak about her work to preserve and share our community’s stories was especially meaningful. I’m so appreciative of the Serica Initiative’s efforts to elevate Asian American voices."
“I was so inspired by Anla's opening speech and the remarks from all the honorees, especially Sheryl, Loida, and Anita. Empowering women and girls is a passion of mine as well, and I’m so discouraged by the persistent gender gap. The Serica Initiative is doing great work!
"Thanks to Serica for making AAPI stories and voices heard. It's powerful, but it takes being brave and doing the work!”
"In the current environment, we need more organizations like Serica to unite Asians against discrimination and spread the truth against fake news and false allegations. I really admire your energy and dedication."
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Serica 2026 impact
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